On the way home from eating a mexican extravaganza, we started brainstorming the usage of vampires in marketing to children. Here are a couple examples.
Count Von Count from Sesame Street… WATCH OUT BLACK GUY!!! HE WILL BITE YOUR ASS!!! And then count the amount of seconds it takes you to DIE!
It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.