MyMajors Magazine Worksheets

What is a “STAR12”?
What is “STAR12?” An acronym for 12 months of the “Seminar Training and Rewards” program (S.T.A.R. 12), this product quickly became a major player in the seminar industry based on its value. Through this program, a customer could purchase the plan and go to unlimited seminars for one year. Thus, the program caught on quickly with customers, who purchased the program and with competitors, who copied the program. After the numbers were crunched and it was evident that the true value to the company was in STAR12’s renewal period, I was tasked with helping to build long-term repeat business relationships with the customer base through STAR12’s online presence.

Building A Relationship
As the lone designer on a small taskforce within a larger company, we began looking at the Who, What, Where, Why, When and How of a marketing strategy that was trapped in the early 90′s.

Building an all-new strategy, visually designing that strategy, being an advocate for the strategy within the company and leading internal promotion of the strategy was no small task. A key initiative was to provide real online value to augment the live seminar experience in the form of how-to videos, articles and worksheets. The strategy continued with a monthly email newsletter featuring content from the site, a second monthly engagement email with how-to self-improvement strategies, recipes and information about world events.

Through this strategy, STAR12’s marketing was not only modernized, but also helped to solidify and strengthen customer relationships.

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Campaigns developed for STAR12


MyMajors College Major finding quiz

STAR12 Website
Clear calls-to-action with a TON of online content.


MyMajors College Major finding quiz

STAR12 Minute
Email Frequency: Once Per Month
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A monthly engagement email with how-to self-improvement strategies, recipes and information about world events.


MyMajors College Major finding quiz

STAR12 Insider: E-news
Email Frequency: Once Per Month
Email Newsletter value to augment the live seminar experience in the form of how-to videos, articles and worksheets


MyMajors College Major finding quiz

STAR12 Mobie App

Read Design Specs (PDF)
An important tool for back of the room sales. Allows attendant to track a customers seminrs, purchases and sales persons performance.


MyMajors College Major finding quiz

STAR12 Insider: Print Edition

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Engage seminar audience from the moment they walk into the door with an emphasis on building trust an industry expert.


MyMajors College Major finding quiz

STAR12 Enterprise Learning Solutions Sales Emails
Email Frequency: Once Per Month
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Branded for CEo level professionals and important decision makers at an organization, the STAR12 Enterprose Learning Solutions email set shows the value of a life-time of learning.


MyMajors College Major finding quiz

STAR12 “In Your Area”
Email Frequency: Once Per Month
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A list of important seminars in a persons area as well as online learning options available.