MyMajors Magazine Worksheets

A little magazine with BIG potential … With a strong pre-established print history, I was challenged to create a digital web presence for Home in the Northland magazine, a small local publication.

Based on a razor-thin demographic primarily consisting of 23-40 year old women from the Kansas City Northland (with a smaller percentage of men in the same age range), it was important to not fall into the “pink” design trap. Using a non-traditional female color palette consisting of rich reds, soft grays, and plenty of white, I allowed the beautiful custom photography from the print edition to speak to it’s high-end audience while keeping a polished, clean look.

Social Media and Email Marketing:
At the beginning of this project, Home in the Northland had virtually no social media or email presence. Thus, the publication was quickly losing traction. The first step to help establish the magazine as a digital brand was not only to create a Facebook and Twitter account for the publication, but to also work to build a larger and more diverse audience.

With Facebook LIKE boxes strategically placed throughout the website, the use of email marketing solutions designed to encourage Facebook LIKES, and through some strategic partnerships, Home In The Northland social media is no longer an afterthought. Instead, it is now a vital part of the magazine’s identity.

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Email campaigns developed for Home In The Northland Magazine:

MyMajors College Major finding quiz

Home In The Northland Magazine E-Newsletter
Frequency: Once per month
View example
Promoting the top stories from the magazine as well as pushing traffic to social media.